School of Management organized a guest lecture on ‘Management Ideas: to Attain a Competitive Edge’ by Prof. Andrew Sturdy, Head-Department of Management, University of Bristol, UK on 3May 2017. The session started with an address by Prof. R Narasimhan, Dean, SOM. Subsequently, Professor Sturdy, in his lecture, provided insights into the adoption and use of ideas. He discussed as to how management is akin to fashion with changing preferences, why managers adopt new ideas and emphasized the role of strategy in selling new ideas. He also discussed about the generation of innovative ideas in an organization and shared several industry relevant examples. It was a learning and interactive session where students discussed many issues during the QA session. The session concluded with a vote of thanks given by Dr Sushmita B Waraich, Head, School of Management. The session was coordinated by Dr Saumya Dixit, along with student coordinators of BBA 4th Sem.